I was invited to take part in a BzzAgent campaign for Green Mountain Coffee Fair Trade Certified. I opted in because I am undoubtedly a coffee lover and was looking forward to trying out the new flavor.I don’t mind paying a little more for a cup of coffee that’s going to help in making a difference.
October is Fair Trade Month and Green Mountain stands behind fair trade coffee pretty faithfully. Fair Trade ensures farmers get a fair price for their beans (meaning coffee manufactures aren’t nickel and diming the farmers). By doing this farmer are able to improve working conditions, invest in their crops, while there’s also assistance in protecting the environment, while it also aids in supporting the community aiding in creating new schools, roads, drinking water, etc. Simply put “Fair Trade means great coffee for you and a better life for farmers.”
This year Kelly Clarkson teamed up with Green Mountain to aid in presenting Fair Trade coffee to the world.In doing this Kelly Clarkson was able to visit some of the coffee farms. With that Green Mountain created a limited edition Three Continent Blend.This blend is a delicious blend of beans from Asia, South America and Africa.The coffee itself is listed as a medium roast that’s extra bold.
I brewed myself a cup of Three Continent Blend and I found it to be delicious. Smooth yet mildly bold. I didn’t find it to be overwhelming on the taste buds, particularly because I’m a light roast type-a-gal. With a packet of sweetener and a little milk it was quite an enjoyable cup.
I was invited to take part in a new BzzAgent BzzCampaign – this one centered around Green Mountain Coffee and Fair Trade.The moment I saw the invite flash onto my phone (I have my e-mail synced to my smartphone) I went onto the website and officially opted into it. I admit I was pretty excited to be part of this campaign because I am a HUGE coffee lover. Coffee and caffeine run through my veins all day, every day, so needless to say I was looking forward to receiving my campaign introduction.I received it the other day, took my photos of it, and went straight ahead to testing it out the next morning.
Fair Trade has started to get a big buzz as of late (and not just in this campaign) especially considering October is Fair Trade Month. It’s being suggested coffee consumers purchase from Fair Trade suppliers because that ensures you can enjoy your own coffee, while also making sure to take care of the farmer who cultivated those beans you’re drinking. By doing this Fair Trade ensures farmers get a fair price for their beans (meaning coffee manufactures aren’t nickel and diming the farmers), by doing this farmers working conditions can improve, there’s assistance in protecting the environment, while it also aids in supporting the community aiding in creating new schools, roads, drinking water, etc.Green Mountain is largely known for promoting this and pushing for it.
There have been two musicians – Grace Potterand Michael Franti who have taken part of the Fair Trade act and traveled over to Colombia and Sumatra to visit the farming communities and get a better understanding of how Fair Trade significantly impacts not only the farmers of coffee beans, but the world and the individual farms communities. The Green Mountain facebook page details the two performers trip, journey and the impact Fair Trade has on farming. Make sure you check out Green Mountains facebook page to see Grace Potter and Michael Franti Fair Trade source trip which also includes a live stream of their concert: https://www.facebook.com/GreenMountainCoffee. One other thing you can get over at the Green Mountain facebook page is coupons off Green Mountain Coffee k-cups and bagged coffee.
In my campaign box, I received a stack of $1 off manufacturer coupons, a BzzGuide which details Fair Trade centering around coffee and 3 boxes of K-Cups. The K-Cup boxes house 4 K-Cups in each box and the 3 boxes have the same four flavors in it.The four flavors provided were: Sumatran Reserve (Extra Bold), Colombian Fair Trade Select, Wild Mountain Blueberry, and Vermont Country Blend.